The other day I read an interesting post in TechCrunch about how people’s behaviors can be changed in online communities by addressing their psychological needs. The author was discussing a study he conducted that was recently published in the Annals of Internal Medicine. In the study, at-risk individuals were recruited to participate in Facebook groups for HIV prevention. It was found that participants in the intervention group, which addressed core psychological needs, became more actively engaged in the community and were more likely to request HIV testing than those in the control group.
There are lessons in this study that can teach us how to improve online learning and embedded librarianship. In fact, the core psychological components that the study identified are in line with best practices for online teaching. Here they are, along with my thoughts on implications for online learning and embedded librarianship:
The Need to Trust. Trust is…
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